Privacy policy

Honest Water Co. PB (“we” “us”) operates https://www.honestwaterpalmbeach.com. This policy explains what information we collect, why, and what we do with it. We keep it short because it isn’t complicated.

What information do you collect?

• Information you give us. When you request a water test or quote, we collect your name, phone number, email address, home address or ZIP code, and whatever you tell us about your water.
• Information collected automatically. Standard web analytics, pages viewed, approximate location, device and browser type, and how you arrived at our site. We use Google Analytics, Google Ads and the Meta (Facebook) Pixel for this.
• Advertising identifiers. If you reach us by clicking one of our ads, we record the click identifier so we can tell which advertising actually produces customers.

Why do you collect it?

• To contact you about the water test or quote you asked for.
• To schedule and carry out an installation, and to support it afterwards.
• To understand which of our marketing works, so we’re not wasting money on the parts that don’t.
• To meet our legal and accounting obligations.

Do you sell my information?

We do not sell your information. We do not share it with other companies for their own marketing. We do not send you unrelated promotional material because you once asked about a water softener.

Who do you share it with?

Only the service providers we need to run the business, for example our scheduling and customer records systems, our email provider, and Google and Meta for analytics and advertising measurement. Each is bound to use the data only to provide that service to us. We may also disclose information where the law requires it.

How do you use my phone number for text messages?

When you request a water test or quote and agree to receive texts, we use your mobile number to send the messages you asked for: scheduling your free water test, appointment reminders and updates about your service. Message frequency varies. Message and data rates may apply. Reply STOP at any time to opt out, or HELP for help.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties.

Do you use cookies?

We use cookies for analytics and advertising measurement. You can block or delete cookies in your browser settings; parts of the site may work less well if you do. You can opt out of Google Analytics using Google’s browser add-on, adjust ad personalization in your Google account settings, and manage how Meta uses your activity in your Facebook or Instagram ad preferences.

How long do you keep it?

Enquiries that don’t become customers are kept while they’re commercially useful and then deleted. Customer records are kept for as long as we support your system and for as long as tax and warranty obligations require.

What choices do I have?

You can ask us what we hold about you, ask us to correct it, or ask us to delete it. Florida residents have rights under the Florida Information Protection Act, including the right to access, correct, delete and obtain a copy of your personal data, and to opt out of targeted advertising. To exercise any of these, email info@honestwatercopb.com or call (561) 354-3095. We’ll respond within the timeframe the law allows.

Is this site meant for children?

Our site isn’t directed at children under 13 and we don’t knowingly collect their information.

How do you protect my information?

We take reasonable technical and organizational measures to protect your information. No system is perfectly secure, and we won’t claim otherwise. If a data breach affects your personal information, we will notify you as Florida law requires under section 501.171 of the Florida Statutes.

Source: Florida Statutes, section 501.171

What happens if this policy changes?

If we change this policy we’ll update the date at the top. Material changes will be made obvious on the site.

How do I contact you about privacy?

Honest Water Co. PB
700 S. Rosemary Ave. Suite 204, West Palm Beach, FL 33401
info@honestwatercopb.com · (561) 354-3095

The rules for using the site itself are in our terms of use, and every other way to reach us is on the contact page. To see who you are dealing with, read our story.